In an era where brands are struggling to connect with consumers due to an explosion of information and mass advertising flooding the public domain, traditional media such as television have lost their effectiveness in reaching out to consumers. With Bluetooth widely available in personal devices such as mobile phones, MP3 players, handheld game consoles and laptops, BLUPORTER offers a strategic form of focused advertising, engaging consumers with the brand directly.

Using traditional marketing, your message slips off the viewer, no matter how interesting it is. But now, BLUPORTER pastes it diligently onto mobile phones, tagging it along with their users. In effect, you are everywhere, at all times.

The marketing impact does not end with the brand message landing in the personal space. Viral spreading of the content by the user through Bluetooth, the mobile network and the Internet multiplies the reach of the brand message many-fold.

Reach out to the consumers who are there physically and dramatically increase the odds of them responding to your offers or promotions.

With a range of up to 100m radius, and simultaneous connections to multiple recipients, BLUPORTER maximizes your reach.

At speeds up to 20x faster than GPRS, consumers experience your brand message nearly instantaneously.

It's absolutely free for the consumers. More importantly, compared to the other advertising media such as TV spots, BLUPORTER is much more cost-effective for the client.

Big on impact, but small in size, BLUPORTER fits easily into virtually any place.

Live data, from almost any source, can be delivered straight to the hands of the consumer in real-time. Ideal for breaking news, stock prices, weather updates, and scores from major sports events such as the World Cup!

You can customize BLUPORTER to your needs. For instance, every 100th customer can receive a different message for 'lucky draw' purposes. Or a restaurant might broadcast special treats on offer at 12pm and 6pm to reach the peak-hour crowd. The possibilities are endless.

Make your brand message interactive. Design your discount voucher according to your brand image. And unlike SMS, you do not need to pay charges for every message you send out.

There are no complex interfaces for the client. And unlike some advertising media, BLUPORTER does not require the consumer to download any application beforehand.

The system is entirely opt-in. Consumers choose to receive or reject the content.

With short lead time needed and instant upload, BLUPORTER is more than ready to deal with last-minute campaigns.

Comprising primarily the broadcast server which consumes little electricity, BLUPORTER leaves minimal environmental footprint. And, unlike print media, no trees are harmed in the process.
Go Green. Use BLUPORTER.